This case study highlights our supporting role in establishing a prosperous future for Zekes Peaks across digital and physical domains, overcoming lack of search engine presence and leveraging the power of digital and out-of-home marketing to attract new customers and increase revenue.
In today’s digital age, an strong online presence is critical for business success. For local businesses like Zekes Peaks, starting without any digital presence can be a significant
obstacle to growth and this was exactly the situation our client faced. We helped Zekes Peaks create a comprehensive marketing strategy that covered web, digital, SEO, branding, and print, covering allonline and offline components. We then began by designing eye-catching and launching their current logo, as well as launching offline marketing materials such as lawn signs to attract potential customers.
We established Zekes Peaks online presence by developing a user-friendly website, optimizing their SEO and content throughout, and managing their Google Business and search presence. We also encouraged existing happy customers to leave reviews and helped Zekes Peaks get started with social media by scheduling posts and building up a branded following. Our ongoing website maintenance and updates ensures Zekes Peaks online presence remains effective and competitive, resulting in a thriving business. In this case study, we will take you through each step of the process and show you how we helped Zekes Peaks overcome their lack of digital presence to expand their growth nationwide.
With a well-designed website and optimized SEO, businesses can rank higher in search engine results pages, making it easier for potential customers to find them online. A strong search engine presence can also lead to increased brand visibility, higher levels of customer engagement, and improved brand reputation. By leveraging the power of search engines, businesses like Zekes Peaks can attract new customers, build loyalty among existing customers, and ultimately grow their revenue. In the following sections of this case study, we will explore how we helped Zekes Peaks establish a strong search engine presence and the specific benefits they experienced as a result.
After establishing a comprehensive marketing strategy, we knew that the first step in helping Zekes Peaks establish a strong online presence was to build a website. A website serves as a digital storefront for any business, and it was essential that we created one that was user-friendly, visually appealing, easy to maintain and update, and converting.
Developing Zekes Peaks website was a critical first step in establishing their online presence. With a user-friendly design and optimized content, their website has become a valuable tool for attracting and engaging potential customers. It sets the foundation for our continued efforts to build their search engine presence, increase brand visibility, and ultimately grow their business both online and offline.
A website is the starting point for most new customer acquisition, generating continued customer trust, helping to bridge the gap between business and customer. We built Zekes Peaks a website that not only makes them stand out in a competitive online marketplace through researched keyword-focused SEO, we also integrated it into all other aspects of digital and offline, starting with their social media.
When it came to building Zekes Peaks brand identity, we took great care in crafting a logo that would truly capture the essence of their business. Our team started from scratch, working closely with the client to understand their vision and values. We carefully considered every element of the logo design, from the choice of colors to the integration of meaningful symbols and imagery. By creating a unique and custom logo, we ensured that Zekes Peaks would stand out among competitors and leave a lasting impression on their target audience. A well-designed logo not only conveys professionalism and credibility but also establishes a strong brand identity that customers can recognize and trust. With precise attention to detail, including spacing and proportion, we ensured that the logo seamlessly integrated into the overall branding of Zekes Peaks, strengthening their visual identity and enhancing their brand recognition. A custom logo is an investment that can bring numerous benefits, such as increasing brand recognition, fostering customer loyalty, and creating a memorable impression in the minds of potential customers.
Effective signage can be a powerful marketing tool for any business, and our roofing client Zekes Peaks was definitely no exception. We designed and printed eye-catching lawn signs that not only helped attract new customers but also generated interest and inquiries from neighbors across the street who admired the beautiful roofs on display. These lawn signs are a critical component of Zekes Peaks marketing strategy and help the business build its brand in the local community.
In today’s digital age, having a strong online presence is essential for businesses to succeed. As demonstrated in this case study, a well-designed website and optimized search engine presence can lead to increased brand visibility, customer engagement, and revenue growth. However, it’s important to note that offline marketing efforts, such as printed lawn signs, can also be highly effective in attracting customers and building brand reputation. By combining both offline and online marketing strategies, including SEO-focused content, strong logo design and consistent branding, and providing useful custom support, businesses can create a comprehensive approach to reaching their target audience and achieving their goals. At the end of the day, what matters most is a business’s ability to adapt to the ever-evolving marketing landscape and take advantage of new opportunities to connect with customers.
Update Jan 2024: Zekes Peaks now ranks #1 on Google for phrases surrounding “how much does a roof cost per square foot”.
Andrew Arkwell 
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