Verified by Trustindex About Roofing Marketing
Roofing Marketing Built Only for Roofers.
A family-owned, founder-led marketing agency run by Rayne and Andrew Arkwell, focused entirely on helping roofing companies get found, get trusted, and generate better leads.
Rayne & Andrew Arkwell
Who We Are
We are a family-owned and operated niche marketing agency based in Simcoe County. Roofing Marketing was built for one kind of client: roofers. You will not find layers of account managers or junior teams here. When you work with us, you work directly with Rayne and Andrew Arkwell, a husband-and-wife team who combine marketing strategy, websites, SEO, ads, social media, automation, branding, and print into one roofing-focused system.
Built for Roofers, Not Every Industry...
We built our agency from the ground up, just like many roofing owners build their companies. After years of helping roofing companies, we chose to focus Roofing Marketing entirely on roofers because niche focus creates sharper strategy, stronger content, and better lead systems. We understand storm season, emergency leak searches, roof replacement trust, jobsite proof, reviews, service areas, referrals, and the importance of direct phone calls.
About Roofing Marketing
What Makes Our Roofing Focus Different?
Most agencies try to serve every industry. We do not. Roofing Marketing is built around one niche, so your SEO, website copy, ads, social posts, lead automation, and print materials are created for roofing buyers and roofing sales conversations. Your work is led directly by our CMO and CEO from first call to delivery. We build all-in-one marketing systems for roofers, not a menu of disconnected services.
We keep our client roster small so every roofing company gets founder-level attention.
We specialize in roofing companies, roofing SEO, local lead generation, and service-area growth.
We offer clear pricing, honest feedback, and direct owner-to-owner communication.
We build long-term systems that help roofers generate leads, follow up faster, and grow revenue.
Co-Founder & Chief Marketing Officer
Rayne Arkwell
Rayne leads the strategy, brand voice, campaign planning, and content direction behind Roofing Marketing. With a B.A. in Communications, a college background in Advertising & Marketing, and 7+ years of lead marketing experience, she turns roofing expertise into clear messaging homeowners understand. Before launching the agency, Rayne served as Director of Marketing at GetintheLoop and CMO at Siva Creative. She has led marketing teams, launched national campaigns, and built digital systems that scale. For roofers, she focuses on trust-building copy, service positioning, social content, ad messaging, and brand consistency.
Co-Founder, Chief Executive Officer
Andrew Arkwell
Andrew leads the technical systems behind Roofing Marketing. As a developer, systems architect, and strategist with over 15 years of experience, he builds the websites, SEO structure, tracking, dashboards, automations, and CRM workflows that turn roofing marketing into a working lead system. With a background in enterprise tech and business operations, Andrew engineers practical solutions for roofers who need more calls, cleaner data, faster follow-up, and marketing that can scale with their crews and service areas.
Book Your Roofing Strategy Call Today.
Roofing Marketing is an all-in-one system for roofers: website, SEO, Google Ads, Meta video ads, social media, lead automation, branding, print, signage, and content. You do not need to pick and choose disconnected services. We build the full system in-house so your roofing company can get found, generate better leads, follow up faster, and look trusted everywhere homeowners see you.
